Seale Design
Web, Print, Mobile, W3C Accessibility
Progressive Insurance Quote
Worked with a variety of subject matter experts, developers and programmers to redesign flow and visuals. Progressive Homeowners Insurance Online Quoting Application. I translated industry-specific text into text that was short and easy to understand. I conducted formal usability testing. Sales improved dramatically, customer support calls were reduced. Even a 70-year-old woman who had never used a computer before was able to complete a quote.
IBM Change Toolkit Web App
Mobile Sales Force Automation
A basement waterproofing company increased accuracy and efficiency by sychronizing information among office, mobile sales force and customers.
Problem: Time and energy was wasted as call center reps took information and made appointments with customers and entered information into a database. They printed out each appointment page and faxed it to salesmen working from their homes.
Salesmen met with customers and added information, calculated cost, gave a copy of the worksheet to the customer and mailed the original to the office. Office staff entered this additional information into the office database, from which billing and scheduling was initiated.
I designed a database program that automated the process. It had a desktop conduit for the office and a Palm Pilot for the salesmen. Each morning the salesmen synchronized their Palm with the office desktop. This updated their calendars with all customer information.
At the customer site, salesmen add information, used the built-in database and calculator, digital signature and credit card features, then printed the contract for the customer using a mobile printer. In the evening orders were automatically synced with the main database at the office.
Barcode Scanning Grocery Store Mobile Device
MIT Internship: 2002
Mobile device interface design for consumer grocery shopping.
A barcode scanner attached to a mobile device. When the consumer scanned grocery items, recipes that could be made with the scanned ingredients appeared.
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